KPop Demon Hunters went from Netflix hit to full-blown cultural universe — and in 2026, that universe includes skincare. Korean brand Anua signed on as the film's first official K-beauty partner, and the collab has since rolled out across the US, Europe, and — in its most collectible form — Korea's Olive Young stores.
If you've seen the demon-hunting girl group Huntr/X on a sunscreen box and wondered what's going on (and how to actually get it), here's the full picture.
What the collab actually is
Anua and Netflix launched the partnership in February 2026 as a year-long collaboration, with product drops planned around the seasons. According to Netflix's own announcement, the first wave landed online on February 1 — via Ulta.com, Amazon, Anua's site, and TikTok Shop — and hit every Ulta Beauty store in the US on February 15.
The launch lineup leaned on Anua's sun care and recovery staples dressed in KPop Demon Hunters packaging (PR Newswire):
- Several of Anua's sunscreens (zero-cast, matte finish, mineral, and a glow sun stick) in collab packaging
- An Ultra-Thin Spot Cover Patch — inevitably nicknamed the "demon acne patch"
- Collagen masks (the "Honmoon" tie-in — ceramide barrier and vita brightening versions)
- A Derpy Tiger keyring and exclusive photocards in select bundles
By June, Anua had doubled down with a global brand campaign, "Gonna Be Glowin'," built around the world of Huntr/X (Beauty Packaging).
The Korea-only Olive Young sets
Here's the part international fans usually miss. In March 2026, Anua released a separate, Olive Young-exclusive set lineup in Korea, timed to the quarterly "Olyoung Sale" (Newswire, Korean):
- Serum sets — Anua's PDRN, heartleaf, and TXA serums as a 30ml main + 30ml refill, bundled with a keyring shaped like a gat, the traditional Korean hat the film made globally famous
- Sun care double sets — sun cream plus the newer glow-finish sun stick, with a Derpy character keyring and stickers thrown in
- Sheet mask 5+1 sets across eight of the brand's mask lines
Per the announcement, these sets weren't sold through any other Korean retail channel, and discounts during the sale window ran up to 55%. Anua said the idea was to pair its "core efficacy lines" with a "global mega-hit" IP — and, notably, that more global-partner collabs are coming.
Why this matters (our take)
A few things make this collab more interesting than the average character tie-in:
It's ingredient-led, not just packaging-led. The Korea sets are built around PDRN, heartleaf, and TXA — the exact serums Anua was already known for. (If you're new to PDRN, we broke down that whole trend — including the vegan versions — in our PDRN explainer.) The film is the hook; the products are the brand's actual bestsellers rather than novelty items that quietly disappear.
It imports K-pop merch mechanics into skincare. Photocards in bundles, character keyrings, limited windows, retailer exclusives — this is idol-fandom retail logic applied to sunscreen. Judging by how fast collab bundles have been cycling in and out of stock, it works.
It shows how tightly K-content and K-beauty now feed each other. A Netflix animation set in Korea popularized the gat; six months later the gat is a keyring driving serum sales at Olive Young. That flywheel — content creates cultural demand, beauty retail monetizes it within months — is the real story, and we expect more of it.
How to buy it
If you're in Korea (or visiting)
- Any Olive Young store — the collab sets live in Anua's section; look for the 올리브영 단독 ("Olive Young exclusive") shelf tags. Flagship branches in Myeongdong and Seongsu stock the widest range.
- oliveyoung.co.kr — the Korean online mall carries the same exclusives, though it requires a Korean address and payment method, so it's practical mainly for residents.
- Time it to an Olyoung Sale. The big quarterly sales (roughly March, June, September, December) are when collab sets get their deepest discounts — that's when the March drop hit up to 55% off.
Fair warning: limited sets with the keyrings tend to sell out first, and restocks aren't guaranteed.
If you're outside Korea
- US — Ulta (online and in-store), Amazon's official Anua store, anua.com, and TikTok Shop
- Canada — Sephora Canada has carried collab sets like the Grab-N-Go set
- UK/EU — Cult Beauty stocks the collection
- Most other countries — YesStyle ships the collab items worldwide
- Olive Young Global (global.oliveyoung.com) ships Anua's regular lineup internationally — but note the Korea-exclusive collab sets are, by definition, domestic-only, so what appears there comes and goes
One practical tip: stick to official brand stores and authorized retailers. Hyped limited editions are exactly where third-party marketplace listings get sketchy — if a "collab set" is deeply discounted from an unknown seller, be skeptical.
The bottom line
The Anua × KPop Demon Hunters collab is the clearest sign yet that K-beauty's next growth lever is K-content itself. The products underneath are Anua's proven staples, so you're not paying for packaging alone — but the gat keyring sets are Korea-only, so if you want the full collectible experience, it's either a trip to Olive Young or a friend in Seoul.
This article is independent editorial. We are not affiliated with, or compensated by, Netflix, Anua, or Olive Young, and we don't use affiliate links. Product availability and prices change quickly — check retailers for current stock.